Who listens?  The Dalles Mayor ROB VAN CLEAVE, for one. Mostly, though, retired people over age 50, with enough money to take a cruise, or buy a motor home or travel trailer for a cross-country trip.

  Our “Maturing Affluents” bring in $50,000 or more per year. Many KODL listeners earn $35,000 to $50,000 per year; but many take in less than $25,000 per year.

  KODL’s music – The Best Music In The World – is highly researched and features top-testing hits and standards from popular artists like Nat King Cole, Johnny Mathis, Tony Bennett, The Platters and Frank Sinatra. We also have a nice selection of 70’s & 80’s songs from artists like Barbra Streisand, Barry Manilow, Neil Diamond, The Carpenters, ABBA, and The Beattles.

  As you might imagine, The Best Music In The World offers advertisers EXCELLENT time spent listening numbers, the best of any type of music! This is especially important, considering that KODL listeners still buy new cars. They tend toward Cadillacs, Lincolns, & Buicks; but some like SUV’s such as Ford Expeditions, Jeep Grand Cherokees – and they don’t mind paying for one.

  KODL listeners like bottled water. They’ll probably remodel their homes in the next 6 months. They will invest in new home electronics. They may wear glasses or contact lenses. 
  When KODL listeners travel, they tend to buy tickets on United, Alaska Airlines, Delta, United or Southwest Airlines.